Ruby Coast – Whatever This Is

Band: Ruby Coast
Album: Whatever This Is
Shot of choice: jager

There is something so refreshing about Ruby Coast’s debut full-length Whatever This Is. Perhaps it is their youthful exuberance, which the album certainly captures. Or perhaps it is the overall energetic indie pop sound, melodic and just so damn catchy. Or perhaps it is simply because it is one fun ass record. Regardless of the why, this is certainly an excellent follow up to their now sold out (in physical form) debut EP Projectable Collections.

This Aurora/Newmarket 5-piece is fronted by Justic McLellan, whose vocals are reminiscent of the ever-so-slightly off-key Dave Monks (Tokyo Police Club), who actually produced their debut EP (and the bands are also hometown friends). Keith Bradford mans the keys, responsible for the standout melodies. On lead guitar is Nathan Vanderwielen, playing those catchy riffs so crucial to the Ruby Coast sound. Mark Whiting and Corey Crawford, on bass and drums, respectively, are the foundation, driving the sound. Although lyrically their youth shows (McLellan even frequently alludes to not wanting to grow up), their layers and textures all indicate mature musicianship.

The songs that were featured on their 7” teaser in the fall, title track “Whatever This Is” and “Creep Me Out” are among the highlights of the album. The intro to “Creep Me Out”, with that catchy whistling, stands out. “I Live With Monsters” is likely my favourite tune on the album, with the keys driving the sound. Plus any invitation for participatory handclaps is always a welcome one. These guys play up on their keen pop sensibilities, taking complete advantage of their strengths in creating an an album that is undeniably fun. I can assure you their recorded music translates in a live show brimming with energy. Check out Whatever This Is and be sure to see these guys live.

Oh, and did I mention that currently the album is available for FREE? Download it here. But don’t forget to rep it to all your friends – twitter, facebook, wherever!